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CTC
Communications is a team of professionals who work with healthcare
experts to develop CME conferences and materials. CTC provides pharmaceutical
product managers with strategies to communicate their messages and
market their brands.
CTC's expertise in CME program development extends to a wide
range of therapeutic areas at the specialist and primary care
levels. Our comprehensive approach encompasses all stages of CME
program development, from needs assessment to accreditation,
meeting management, and materials production.
Based on the results of research into the knowledge needs of
a key audience, we develop program content and appropriate materials,
at every step tailoring the project to work within our clients'
marketing and medical education budgets.
CTC operates as a liaison between the pharmaceutical company and
regulatory organizations to ensure the credibility and acceptability
of educational and promotional materials. CTC works with the
College of Family Physicians of Canada, the Royal College of Physicians
and Surgeons, and the universities to develop accredited CME
programs for healthcare professionals on behalf of our pharmaceutical
industry clients.
Established professional relationships with key opinion leaders,
medical societies and associations ensure that CTC Communications
receives valuable input on planning the content of meetings and
conferences from both the educators and the target audiences.
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